In 2017, fentanyl claimed the lives of over 1400 people in B.C. In 2018, 81% of overdose deaths involved fentanyl. It’s becoming more and more evident that this is not just an issue that effects heavy drug users, with traces of fentanyl being found in drugs popular amongst teenagers like Molly, Cocaine, and counterfeit prescription drugs, like Xanax.
The Vancouver Police Department partnered with TAXI Vancouver to create a fentanyl awareness campaign to show teens that they’re gambling with their lives when they take drugs. ‘Flirting With Death’ came from the insight that there is no way to know what’s in the drugs they’re taking, regardless of how invincible they think they are.
Film advertisement created by Taxi, Canada for Vancouver Police Department, within the category: Public Interest, NGO.
Creative Director: Jay Gundzik
Strategy Director: Lizzie Dabous
Art Director: Maximilien Delvigne
Copywriters: Naomi Warren, Samantha Harris
Account Manager: Henry Jeffrey
Director: Edward Andrews
DoP: Farhad Ghaderi
Production House: Boldly Creative
Audio Mix: Vapor RMW