V Energy drink is a brand known for making people a bit better at stuff. Whilst the brand appeals to heavy drinkers, light ones are a bit more skeptical. To them, energy drinks are a necessary evil, so we needed to show them just how necessary we could be. Enter V-Skills. 24 essential life lessons printed on 14 million cans across the country. A simple scan of the can with a smartphone served you an entertaining how-to guide on everything from smoke bombing to nailing a perfect sickie.
Film advertisement created by TKT, Australia for V Energy Drink, within the category: Non-Alcoholic Drinks.