Dictators don’t just stop

Agency Network: 
Published/Aired: 
April 2012

Description

Film advertisement created by TBWA, France for Urgence Darfour, within the category: Public Interest, NGO.

Advertising Agency: TBWA Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Stéphane Sacuto
Copywriter: Kate McMullen
Brand Manager: Marie Reynaud
TV Production: Hervé Dommange
Sound Producer: Fabrice Pouvreau
Production Company: Blue Film
Producer: Philippe Garnier
Director: Bertrand Touchard / InDaPROD
Producer: Philippe Garnier
Voice-over: Charlotte Rampling
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Highest Rated

Hadrons's picture

Interesting.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

Interesting.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

I agree.

kleenex
Activity Score 58777
Web Designer/Developer
karruza's picture

the approach is interesting but the message and the impact is a little bit awkward for me, okay so those dictators now have those "good" business, and then you show me another dictator that still running tyrant? so we should stop him by giving him another good business?

karruza
Activity Score 288
nicolausmayo's picture

nice

nicolausmayo
Activity Score 196
Graphic Designer
tillfu's picture

Very good intention - and good, creative start - the end though is a bit too "cautionary" - they should have found a way like they started to get this important messyage/fact through a bit deeper ! Still good, but could have been a lot better - and should because the message is very relevant !

tillfu
Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
GregJ's picture

I love Charlotte Rampling!

GregJ
Activity Score 48
Graphic Designer
remus ramulus's picture

They should make one for Syria

remus ramulus
Activity Score 5
Graphic Designer at Media Gate |

Remus

selectivememory's picture

I'm so sorry that some people don't get it, and need things to be spelled to the point of creative dullness. This ad speaks straight to the intelligent, uses good humor to make an important point.

The only catch here is the real-life reminder, with stark images that don't quite fit the ad in the design sense. I thought, for a split second that it wasn't the same ad. But, as a statement, I get that it needed to be there.

Good work. Keep it up!

selectivememory
Activity Score 48
Copywriter
sumit98207's picture

good creative leap, the message needs to be more hard

sumit98207
Activity Score 58
Art Director
KingArt's picture

Realy good!

KingArt
Activity Score 49
Web Designer/Developer at http://kingart.biz
baraguzzy's picture

EXCELENT!

baraguzzy
Activity Score 75
Oxy-Moron's picture

@karruza no, the idea is not to say that they should be given businesses. What the advert is saying is that these dictators don't just merely retire when they reach a certain age. The ad is a play on the real life situations of retired old people who for instance open up a shop or just intensify their hobbies. We all know that Hitler didn't retire or stop, he died, same thing applies to Saddam and Gadaffi.

That's why the ad says; Dictators don't stop.

Oxy-Moron
Activity Score 2
VegaSchool.com
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