Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising.
‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output.
It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights.
Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.
Chief Creative Officer: Jose Miguel Sokoloff
Global Creative Director: Alex Okada
Creative Team: Jorge Eliecer Pinto, Juan Pablo Maldonado
Producer: Luke Judlin
Director of Integrated Production: Trudy Waldon
Designer: Rob Hare
Production Company: Snapper Films
Director: Joanna Bailey
Executive Producer: Helen Hadfield
Line Producer: Rosie Pike
Editor: Sam Sneade
Edit Assistant: Sam Allen
Sound Designer: Ed Downham
Head of Integrated Production: Ben Tomlin
Production: Jenn Saunders
Music Agency: SixtyFour Music
Music Supervisor: Joe Rice
Track Title: 'Alliance'
VFX / Colour: The Mill
Executive Producer: Colin Oaten
Production Coordinator: Dan Crozier
2D Lead Artist: James Pratt
Colourist: Seamus O'Kane
Colour Producer: Charlie Morris