An icon for the world

Agency Network: 
Published/Aired: 
September 2021

Description

This awareness campaign aims to bolster the university’s efforts to recruit high school seniors and CEGEP students.

The creative approach stems from the idea that most people nowadays hope to leave their mark on the world—young people in particular want to contribute in a positive way to something bigger than themselves, which is in keeping with Université de Montréal’s positioning. The institution sees itself as a citizen of the world and an agent of change through its daily contributions to the development and well-being of our society—and of the world.

Film advertisement created by Cossette, Canada for Université de Montréal, within the category: Education.

Advertising Agency: Cossette, Montreal, Canada
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