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Bring your closest ones closer

Agency Network: 
Published/Aired: 
November 2014

Description

Film advertisement created by Ogilvy, Portugal for Unitel, within the category: Electronics, Technology.

Advertising Agency: Ogilvy & Mather, Lisbon, Portugal
Creative Directors: João Espírito Santo, Jorge Coelho
Creative Supervisor: Marcelo Dolabella
Copywriter: João Guimarães
Art Director: João Marta
Managing Partner: Francisco Costa
Account Executive: Pedro Nunes Santos
TV Producer: Paulo Carrapito
Film Director: Mário Viães
Photo Director: Victor Rebelo
Producer: Pedro Patrício
Film Editor: Marcos Castiel
Sound Studio: Ameba
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Highest Rated

Hugo Paredes's picture

Great use of the power and meaning of "mom"
I really liked how it takes on a journey, it makes you guess who is he talking about, I even wonder what the ad was for but in a good way because it made me want to watch the whole thing, and then boom it introduces the mother with fits perfectly with the description along the ad, and everybody can identify with how your mother makes you feel and how you want to talk to her no matter how old you are. It is a fantastic way to link a feeling a great symbol with a product, it makes the audience feel good, because it makes you think about your own mom, and how you would feel if you couldn't talk to her and how good you're going to feel once you talk her. Then how he crosses a whole country just to talk to her, makes you think that if you use that phone service no matter the distance and the hardship you can always reach your loved ones.
I think the ads is effective and efficient if I was looking for a long distance phone service I would consider it because, I would like to have the ability to talk to my mom whenever I wanted regardless of distance.

Hugo Paredes
Activity Score 8
Other at Arizona State University |

Hugo Paredes

Rob71's picture

Nicely shot.

Rob71
Activity Score 419
Hugo Paredes's picture

Great use of the power and meaning of "mom"
I really liked how it takes on a journey, it makes you guess who is he talking about, I even wonder what the ad was for but in a good way because it made me want to watch the whole thing, and then boom it introduces the mother with fits perfectly with the description along the ad, and everybody can identify with how your mother makes you feel and how you want to talk to her no matter how old you are. It is a fantastic way to link a feeling a great symbol with a product, it makes the audience feel good, because it makes you think about your own mom, and how you would feel if you couldn't talk to her and how good you're going to feel once you talk her. Then how he crosses a whole country just to talk to her, makes you think that if you use that phone service no matter the distance and the hardship you can always reach your loved ones.
I think the ads is effective and efficient if I was looking for a long distance phone service I would consider it because, I would like to have the ability to talk to my mom whenever I wanted regardless of distance.

Hugo Paredes
Activity Score 8
Other at Arizona State University |

Hugo Paredes

elmarianchi's picture

mama mia... i miss mommy...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

Nice production, but not much more.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I agree.

kleenex
Activity Score 58721
Web Designer/Developer
Mr. The Bear's picture

Considering it is for the angolan raw market.....I think it's nice

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

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