Sea Orchestra

Agency Network: 
Published/Aired: 
August 2008

Description

Film advertisement created by Barrie D'Rozario Murphy, United States for United, within the category: Transport.

Advertising Agency: Barrie D'Rozario Murphy
ECD(s): Bob Barrie, Stuart D'Rozario
Art Director: James Zucco
Copywriter: Phil Calvit
Producer(s): Holly Stone, Jack Steinmann
Prod Company: DUCK
Director: Ree Treweek & Jannes Hendrikz of SHY THE SUN
Producer: Nina Pfeiffer
EP: Mark Medernach
Compositor: Jannes Hendrikz
Illustrator: Ree Treweek
Illustration Assistant: Carmen Ziervogel
3D Animator(s): Claudio Pavan, Arri Reschke (Lung)
Storyboarding: Graeme Cowie
Music Arrangement: Trivers & Myers
Sound Design / Mix: Ken Chastain, Pixel Farm
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miko1aj's picture

I like it very much. It has astonishing look and quite nice, maybe not mind-blowing, yet witty idea. We're living in the times of illustration renaissance. It could be boring, but in this case it works perfectly with marine climate.

miko1aj
Activity Score 3082
gerritbasson@yahoo.com's picture

Nice style. Same guys who did this.
http://www.youtube.com/watch?v=-uc274mWPp4

gerritbasson@ya...
Activity Score 6
Acid Cat Productions
BostonBob's picture

According to Bob Garfield, this sucks.

Therefore, I love it.

(Plus, it's really good.)

Hi, Stuart, you magnificent bastard.

BostonBob
Activity Score 45
LehmanMillet |

BostonBob

sneakyhands's picture

i'm surprised he didn't condemn it as offensive to marine life. i like it too.

in the event of a water landing, the lobstro will call intermission two hours into the performance.

sneakyhands
Activity Score 1857
Copywriter
Kateter's picture

Garfield... well, when 'Just do it' slogan was first presented he said it's nothing special and that it wouldn't make a significant impact.

Kateter
Activity Score 2029
Copywriter
mark3r's picture

I saw this Ad on TV and couldn't look away... this is an excellent piece of ART.

mark3r
Activity Score 1949
Art Director at Scout
kurtberengeiger's picture

Very much a work of ART.
I like it, but without the VO at the end making sense of it all it would simply remain ART.
But I do like it. Really.

kurtberengeiger
Activity Score 7357
Copywriter
floydeepurple's picture

Stunning execution. Deserves a standing ovation.

floydeepurple
Activity Score 349
Copywriter
jambaj0e's picture

Saw it during the Beijing Olympics. Love the art and execution. Actually, the ads I liked most during the Olympics were the United Airlines and GE commercials.

jambaj0e
Activity Score 12
Student
Wordnerd's picture

Beautiful film. but for united airlines? whaa?

Wordnerd
Activity Score 6690
Copywriter
iT-iS-i's picture

Cool art, can't say the same for the idea though.

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

OMaxweller's picture

This execution is unbelievable. I love seeing where illustration is going... much more sophisticated. I was so captivated I didn't even care what they were advertising. However, I think the copy brings it back to the product. Very campaignable. However, a little amusing. Is life more exciting outside of American Airlines?! Of course, it is.

OMaxweller
Activity Score 79
Copywriter
DennisH's picture

Awesome art, but in my point of view... waaayy to arty for an airline company!

DennisH
Activity Score 22
Creative Director
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