The message of UNISON’s campaign is that while some people are desperate to get back to normal, for many workers this means returning to a culture of long hours, low pay and high levels of stress. This is thanks to a decade of public spending cuts meaning sectors like healthcare, local government and education are desperately underfunded. ‘No Going Back To Normal’ calls on members of the public to sign UNISON’s open letter to the government demanding support for key workers and the rebuilding of public services.
Film advertisement created by Krow, United Kingdom for Unison, within the categories: Professional Services, Public Interest, NGO.
Executive Creative Director: Nick Hastings
Planning Director: Matt Watts
Art Director: Will Wright
Copywriter: James Morgan
Account Director: Shelby Whyatt
Agency Film Producer: Rebecca Forrester
Production & Post Production Producer: Rick Bateson
Designer/Animator: Georgie Yana
Editor: Dan Good
Sound Design: James Saunders / LFO
Photographer: Good Boy Wolf
Production company (stills): Twin Productions
Print design/retouching: krow London
Media planning/buying: M.i.Media