Meet the 2021 O’Toole” characterizes Erin O’Toole as absolutely identical to previous models of Conservative candidates. The spot leverages the immediately recognizable tropes of a classic truck commercial, but replaces the typical, gleaming, state-of-the-art features with a broken down wreck. Ultimately, this drives home that O’Toole’s offering to voters is really nothing more than the same old, rusty policies they’ve heard time and again.
Film advertisement created by Point Blank Creative, Canada for Unifor, within the category: Public Interest, NGO.
Creative Director: Graeme M Campbell
Account Director: Andrew Burns
Agency Producer: Sarah Reader
Copywriters: Graeme M Campbell, Nathan Hare
Art Director: Valerie Thai
Director: Scooter Corkle
Director Of Photography: Thomas Buchan
Producer: Heidi Cestari
Editor: Scott Belyea
Production Designer: Robin Tilby
SPFX Coordinator: Will MacDonald
Sound Production: Eugenio Battaglia