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Likes don't save lives

Campaign
Agency Network: 
Published/Aired: 
April 2013

Also From This Campaign 2

Description

It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine.

Film advertisement created by Forsman & Bodenfors, Sweden for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Forsman & Bodenfors, Sweden
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Highest Rated

ankitadv's picture

nice video ad

ankitadv
Activity Score 818
alausa's picture

Hear ye, hear ye!

alausa
Activity Score 1420
Creative Director at Noah's Ark
morse's picture

Good point made.

morse
Activity Score 18121
Art Director |

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Liviu's picture

very good!

Liviu
Activity Score 4401
kleenex's picture

solid point made.

kleenex
Activity Score 58645
Web Designer/Developer
Lykke's picture

The idea is great, but not new or original at all. The whole concept is very, very similar to a campaign that ran last year for Doctors without Borders in Denmark.

Lykke
Activity Score 3
Art Director
ankitadv's picture

nice video ad

ankitadv
Activity Score 818
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