Invisible Children

Agency Network: 
August 2013


Film advertisement created by Naked, United States for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Naked Communications, USA
Chief Executive Officer: Carla Serrano
Managing Partner: Steven Panariello
Strategist: Robyn Fukomoto
Production Company: Brand New School
Director: Jonathan Notaro
Executive Producer: Devin Brook
Post Production: Brand New School
Flame Artists: Mark French, Greg Cutler
Editor: Michael Hoerner
Resolve Colorist: Matthew Schwab
Designers: Matthew Lee
3D: Russ Wootton
Senior Producer: Samantha Proctor
Sound Design: Machine Head
Composer: Stephen Dewey / ASCAP
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uncertaintly's picture

The cause is good. The promise is stupid. The message is ok, at best. Nice images and Ok copy doesn't make this a convincing ad to me.

Activity Score 223
certaintly's picture

i agree completely

Activity Score 3984
CrackerJackFlash's picture

good job.

Activity Score 19604
Creative Director at CrackerJackFlash |

kleenex's picture

I say it is a good job.

Activity Score 58777
Web Designer/Developer
Micah1221's picture

It's cool how you don't see the crimes but, the copy acknowledges that these crimes still occur.
The ad could have been much shorter, with less copy, and more effective visuals; Liam Neeson did not need to be shown

Activity Score 202
Graphic Designer
ravi.arora's picture

I believe it would have enhanced the message (in the video) if there has been a line or few dialogues on how to activate the involvement of the reader!!!

Activity Score 3


Best regards,
Ravi Arora

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