Desperate

Agency Network: 
Published/Aired: 
March 2009

Description

Film advertisement created by Casanova Pendrill, United States for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriter: Beto Arévalo
Art Directors: Alejandro Ortiz, Dámaso Crespo
Director: Rodrigo García Saiz
Production Company: Alta Vista Films
Producer: Pilar Matallana
Editor: Keith Olwell from Proton
Post-production: James Long from Proton
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funky_frogii's picture

very very gooood........

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

iT-iS-i's picture

Almost there but not quite. Nice try though.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

So what would you have done differently?

Guest
Guest's picture

This thing is better than trying dude.

Guest
iT-iS-i's picture

Almost there but not quite. Nice try though.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

all talk and nothing to show... sad.

Guest
Mandark's picture

strong ad. i like it. made me think twice about this issue.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture

Very strong idea

alexander_bickov
Activity Score 3281
Guest's picture

I loved it, it got to me very strong. Great music it really gave me the creeps.

Guest
Guest's picture

Simple juxtaposition of a problem that for most of us is so far away. It brings it home and hits hard. Great!

Guest
Guest's picture

Spot on! Really grabs you by the proverbial guts!

Guest
Guest's picture

man that's powerful

Guest
Guest's picture

I saw thos spot shortlisted this year in Cannes, in the Film category for charities

Guest
Guest's picture

Powerful Message and Delivery. What would you do if there was no clean water. As a parent I connected with it.

Guest
Guest's picture

GOOSE BUMPS BIG TIME!

Guest
Guest's picture

I am so proud to be a part of this powerful message! Spreading the message of something like this is very important. Oh I play the mom in the ad. ;-)

Guest
Guest's picture

Great job. You should be proud to be part of this message that needs to spread through the world.

Guest
Ad_Man's picture

Thank you. I am the baby.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Excellent powerful message! Well done!

Guest
Guest's picture

That was a simple message told in a very powerful way!

Guest
Guest's picture

loving the Mom! Very powerful!

Guest
VALPO's picture

A very impactful way of getting the message across. It definitely makes you think

VALPO
Activity Score 3
Media Buyer
Guest's picture

Very powerful message. Wonderful characterization of the Mom who is faced in a desperate situation. Super good!

Guest
Guest's picture

Made me thirsty. It worked.

Guest
Guest's picture

great commercial. makes you think. you could feel the mom's desperation trying to fill a simple need for her child. short but powerful.

Guest
Guest's picture

Very moving. Makes you think of what we take for granted everyday!

Guest
Guest's picture

very good insight. I give it a thumbs up!

Guest
Guest's picture

Good ad. Simple but shows clearly the message.

Guest
CurryJ's picture

Impactful, thought-provoking, amaaazzzzing!!!!

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

KESHAV's picture

good one

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
picntype's picture

no words! it's great, simply great.

picntype
Activity Score 181
Art Director
Guest's picture

Wow, good spot to get people to think

Guest
Guest's picture

best film for this theme.

Guest
Guest's picture

I almost yelled at the mom out loud!!!

Guest
Guest's picture

Very impressive ... and impactful!

Guest
Andrey Vaslit's picture

I think you just like it for its impact....as all the ads of this kind.

Andrey Vaslit
Activity Score 210
Guest's picture

It seems that was exactly the purpose of this ad, to be impactful and shock the public without direspectfully showing the real kids dying of thirst and famine with flies all over them. I believe they nailed it. Shocking, memorable, emotional.

Guest
Guest's picture

so so great. the desperation gave me goosebumps..

Guest
just write's picture

it's great... really thought provoking...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

very powerful

Guest
Guest's picture

This is so moving. I had goose bumps. The mother played this spot on. Amazing.

Guest
Guest's picture

such an amazing ad

Guest
Guest's picture

EXCELLENT!!!!!!

Guest
Guest's picture

better ads have been done regarding water

Guest
Guest's picture

agreed. but the same can be said for just about any ad. so think of something new to say.

Guest
manuadithya's picture

nice, powerful !!

manuadithya
Activity Score 6
Creative Director
Guest's picture

improve brest feed and reduce cancer

Guest
adjunkie375's picture

Goosebumps! Just amazing!

adjunkie375
Activity Score 42
Guest's picture

Niyamai

Guest
Guest's picture

like it 2!

Guest
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