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Reimagine Zahra's World - The Ultimate Photoshop Battle for Good

Agency Network: 
Published/Aired: 
May 2017

Description

To launch a successful fundraising campaign, we needed a way to overcome the apathy and reframe the portrayal of refugees in the media. We asked the Photoshop community to reimagine the world of a refugee child. They did and people donated to make it happen.

Film advertisement created by Ogilvy, United Arab Emirates for UNHCR, within the category: Public Interest, NGO.

Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Copywriter: Prajakta More
Executive Creative Director: Logan Allanson
Copywriter: Prajakta More
Head of Art: Ben Griffiths
Chief Creative Officer: Paul Shearer
Assistant production: Tamer Samy, Karim Mahmou, Saleh Adly / Leap Studios
Project support: Muhammad Umair, Mouna Ghadban, Ahmed Elsherif, Ricardo Lins
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kleenex's picture

Loved the concept.

kleenex
Activity Score 58667
Web Designer/Developer
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