Uncle Tobys aims to rekindle the sense of possibility that comes from growing up in the land down under in a new campaign ‘Great Grows Here’ via Ogilvy Sydney launching today. This is the first time Uncle Tobys have had a united brand idea across all product portfolios.
As the brand that’s been growing greatness by the banks of the Murray River for over 125 years, there’s no one better to tell the stories of a new kind of great growing around the country – one that takes a step beyond Australia’s traditional perception of greatness – gold medals.
Film advertisement created by Ogilvy, Australia for Uncle Tobys, within the category: Food.
Creative Directors: Boris Garejla, Andrew Hankin
Creatives: Andy Cooke, Ava Frawley, Seyda Yilmaz
Agency Producer: Sophie Stone
Chief Strategy Officer: Toby Harrison
Senior Planner: Katharina Vassar
Group Account Director: Damien Pashby
Senior Account Manager: Anne Brooke
Production Company: Playtime
Director: Byron Quandary
Production Producer: Tom Slater
DOP: Thom Neal