Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world).
To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden.
Film advertisement created by JWT, United Kingdom for UN Women, within the category: Public Interest, NGO.
Executive Creative Director: Lucas Peon
Creative Director: Jason Berry
Senior Creatives: Juliet McLaren, Courtney Dow
Producer: Charlotte Jude
Planners: Rachel Pashley, Megan Van Someren, Marina Lindsay-Brown, Eleanor Metcalf
Senior Account Director: Mini Sinha
Project Manager: Katie Oldfield
Media Agency: Mediacom
Director: Alicia MacDonald
DoP: Catherine Goldschmidt
Photographer: Fiona Bailey
Production Company Producer: Ben Link
Executive Producer: Heather Link
Production Company: Missing Link Films
Editor: Lizzy Graham / Marshall Street Editors
Sound: Mike Bovill / 750mph
Post Production: The Mill
Colorist: James Bamford
Post Producer: Ian Berry
With thanks to: Duke's Island Studios, Take 2, Panalux, Get Set Hire