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The dog

Campaign
Agency Network: 
Published/Aired: 
April 2008

Also From This Campaign 2

Description

Film advertisement created by DDB, France for Umbro, within the category: Fashion.

Advertising Agency: DDB Nantes, France
Art Director: Tristan Omnes
Copywriter: François Dupuy
Director: Pierre Isoard
Production: Blue Marlyn
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smudge23's picture

Stupid ad - can just see council estate types kicking dogs all over the place.

smudge23
Activity Score 171
Copywriter
luiggihope's picture

Es uno de los spots mas horribles que he visto en mi vida!!!

luiggihope
Activity Score 12
Copywriter at PUCP |

Luiggi

FlyingDogs's picture

I think this was done quite a few years ago. Used to like it then, but not so much now.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

FlyingDogs
Activity Score 968
Copywriter
kurtberengeiger's picture

This is soooo old...

kurtberengeiger
Activity Score 7330
Copywriter
miko1aj's picture

yeah. And whole creative team says "yeah" and think it's funny. O tempora, o mores!

miko1aj
Activity Score 3086
Jet Lee's picture

cruel.

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
EGGO's picture

I think this is as old as the internet. I really remember seeing this long LOOOONG ago.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

danfrin's picture

This ad is like your average Bois-de-Boulogne whore: it's old and it sucks balls and ass.

danfrin
Activity Score 27
Leo Burnett & Target Bucharest
krautland's picture

yes, this is old. but it resonated with the types that do buy this overpriced football gear stuff. it's funny as hell to them. the lesson to be learned is that what's ok to one person can be offensive to another. understanding your audience is key.

thus I give this a mild thumbs up.

krautland
Activity Score 3214
Art Director at erm... no calls please.
Crisp One's picture

bad dog.

Crisp One
Activity Score 2005
Other at New York
Kateter's picture

fuuuuuuuuuuuck!!!!
this is more than idiotic!

Kateter
Activity Score 2029
Copywriter
vidya.shankaran's picture

Its so ridiculous!! makes you kick the guy!

vidya.shankaran
Activity Score 724
Jet Propulsion Lab's picture

I see a disclaimer come up at the bottom of the screen. Regardless, this is just brutal and simply hard to imagine (as an American) that any sensible and tact client would approve this kind of tv spot. I'm sure there are tons of dog-loving soccer fanatics in France. This is beyond understanding your audience. It's plain senseless.

Jet Propulsion Lab
Activity Score 10679
Copywriter
swee2's picture

itz done.....

swee2
Activity Score 12
bangalore
Yr's picture

stupid and cruel ):

Yr
Activity Score 168
Copywriter
laksh08's picture

very stupid thought

laksh08
Activity Score 111
MUMBAI, INDIA
evacarreiro14's picture

I would slap this guy so much...

evacarreiro14
Activity Score 78
Art director |

Eva

Alistair C.'s picture

i don't see how this can appeal to clients. or to most people.. the sane ones, i mean.

Alistair C.
Activity Score 692
Copywriter
ODoyle's picture

It's awesome... the CG could be a bit better... but it does the job for a viral. Remember when Jack Black kicked Ron Burgandy's dog over the brige in Anchorman? it was funny! Great work.

ODoyle
Activity Score 260
Art Director
bknowlden's picture

That's how I roll !!!

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

teenie's picture

I don't see how this was even allowed to air. In a movie, you have a rating system. On TV, kids will watch this. I's just cruel, and weak, and dull.

teenie
Activity Score 1894
Copywriter
oshe's picture

Sorry, this ad, white the same essence, have been done for DIRECT TV, for colombian talent

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

brain123's picture

Hate it! So cruel, it's not funny.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
cullers's picture

The poor little dog! How horrible!
Though I suppose I'm not in the target market by any means.

cullers
Activity Score 332
SCAD
jacaranda's picture

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAaaaaaaaaaaaaaaaaaaaaaaaah - I HATE IT

jacaranda
Activity Score 88
not applicable |

copywriter out!

krautland's picture

all those outraged comments... ha. that's what makes ads like these great.

krautland
Activity Score 3214
Art Director at erm... no calls please.
mith85's picture

Cruel as hell. But points for being memorable - I was totally not anticipating that.

mith85
Activity Score 240
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
Landor from China's picture

Fuck UMBRO!!!! Never buy it!!!! :(

Landor from China
Guest commenter's picture

After watched this animal abuse TV commercial. I will never ever buy Umbro. Can't believe DDB Nantes make this ad. This is crazy!

Guest commenter
Guest's picture

i think this ad are F**** Awesome!

Guest
Temple's picture

So, since it is a viral it's got an alibi? Why not make 2 girls 1 cup into a commercial then? Morons.

Temple
Activity Score 11341
Creative Director
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