In Ukraine every year takes place Ukrainian Marketing Forum, where advertising professionals and clients analyze what is done and where to move next. Every year it has the main theme, this year’s theme is every brand should have its own convictions and every brand should have to prove it, to act, not just mouth empty words.
Less words - more works. We clearly demonstrated this principle with the help of two one-hour commercials. If you are, for example, a ketchup brand and you told us that your ketchup is made from selected tomatoes, you have to prove it - to pick these tomatoes carefully. If you are a consumer electronics retailer and you told us that you have the best selection of smartphones, you also have to prove it.
Yes, it is boring. Yes, it is routine. Yes, it is not interesting. But it is important. After all, the times when words had a meaning passed. Today only deeds matter. And today, every brand must understand this. So, less words.
Film advertisement created by ANGRY, Ukraine for Ukrainian Marketing Forum, within the category: Professional Services.