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The Beat

Agency Network: 
Published/Aired: 
October 2018

Description

THE CHALLENGE:
Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have.

THE AMBITION:
Create a campaign driven by a single objective: give people an irresistible urge to dance.

THE STRATEGY:
With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason.

Film advertisement created by BBDO, France for Ubisoft, within the category: Gaming.

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Dessagne, Stephanie Santana
Art Director: Clement Payen
Copywriter: Linnea Kavsjo
Head of Production: Julien Sanson / BBDO Paris
Producer: Morgane Bohn / CLM BBDO
Vice-President: Emmanuel Devezeaux De Rancougne / Proximity
Account Director: Nicolas Carlotti / CLM BBDO
Account Managers: Lucie Lavrard, Anais Courbez / CLM BBDO
Strategic Planner: Nicolas Orsoni / Proximity
Production House: La Pac
Producer: Jerome Denis
Head of Production: Eric Lipchitz
Executive Production: Jacob Swan Hyam
Director: Gary Freedman
DoP: Mauro Chiarello
Post Production: Editors, Back up
Sound Design / Mix: THE
Post Producer: Laurence Lelong
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