Just Dance it Out

Agency Network: 
November 2021


This year has been a whirlwind of emotions for many of us, with moods running high and low as we struggle to create new routines in a quickly changing world. But there’s a universe that can adapt to any mood, one that has the potential to improve any situation – Just Dance, Ubisoft’s iconic dance game franchise. With the release of Just Dance 2022, Sid Lee Paris and Ubisoft wanted to show that whatever your mood, there’s a move. The new campaign, “Just Dance it Out”, invites audiences to improve any situation through Just Dance, demonstrating its effects through a pair of films showing a diversity of characters discovering there’s a move for everything in the Just Dance universe.

Film advertisement created by Sid Lee Paris, France for Ubisoft, within the category: Electronics, Technology.

Advertising Agency: Sid Lee Paris, Paris, France
CCO: Sylvain Thirache
President: Johan Delpuech
Creative Director: Stéphane Soussan
General Manager & Strategy Director: Bruno Lee
Chief Operation Officer: Antoine Ferrari
Senior Copywriter: Paula Hochberg
Art Director: Jessy Kikabou
Group Account Director: Jessica Ferris
Project Manager: Théo Margrain
Head of Production: Thomas Laget
Producer: Koniba Pleah
Strategists: Sarah Herbain, Héloïse Dung
Production: Mathematic TV
Director: Jenna Watts, Tripp Watts
Executive Producer: Hadi W. Dahrouge
Producer: Emeric Samier
VFX Supervisor: Emeric Samier
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