Agency Network: 
November 2017


Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign.

Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”.

Film advertisement created by Forsman & Bodenfors, Sweden for Uber, within the category: Transport.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Account Director: Alison Arnold
Account Manager: Helen Johansson
Account Supervisor: Sanna Fagring
Art Director: John Bergdahl
Copywriters: Jacob Nelson, Rikke Jacobsen
PR Strategist: Bjarne Darwall
Designers: Emelie Lindquist, Johan Fredriksson
Planners: Tobias Nordstrom, Leo Bovaller
Agency Producer, Film: Alexander Blidner
Music Supervisor: Jenny Ring
Director: Adam Berg
Executive Producer: Johan Lindstrom
Producer: Ben Croker
Production Manager: Kate Wynborne
DoP: Mattias Rudh
First Assistant Director: Tony Fernandez
Grade: Mark Gethin / MPC Los Angeles
Editor: Paul Hardcastle / TRIM
VFX: Swiss
Post Production Supervisor: Leo Wilk
Sound Design: Joakim Kristensen / Redpipe
Production Company: INDIO
Activation Strategy / Orchestration: Mano / Copenhagen
Distribution Partner: Oath
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kleenex's picture

An odd ad for sure. Did not like it at all.

Activity Score 58797
Web Designer/Developer
Filipp Paster's picture

Good visual rethinking of a problem.

Filipp Paster
Activity Score 122
Copywriter |


Phillhb's picture

From someone who does live in a big city and does not own a car this is exactly how i feel about the issue with 'cities'. I think maybe american's won't get this because they Looooove their cars but for sure this works with Urban consumers. - Great ad.

Activity Score 377
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