Actress

Campaign
Agency Network: 
Published/Aired: 
August 2010

Also From This Campaign 2

Description

Film advertisement created by The Monkeys, Australia for UBank, within the category: Finance.

Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Director: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Becky Alperstein
Copywriter: Henry Kember
Agency Producer: Helen Willis
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Highest Rated

atb2005's picture

This agency makes awesome spots! I love Three Drunk Monkeys :)

atb2005
Activity Score 13547
Guest's picture

great production.

Guest
atb2005's picture

This agency makes awesome spots! I love Three Drunk Monkeys :)

atb2005
Activity Score 13547
razorsharp creative's picture

Okay. But perhaps it would have worked better if they had actually featured a real person who is perceived to have had fame "handed" to them, but in reality worked their butt off to get where they are. Then we would have been treated to the actual back story of someone who did struggle and succeed based on their merits. It would have helped the audience connect deeper with the person, and thus the product.

razorsharp creative
Activity Score 186

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

Guest's picture

Nope. I disagree. This looks very good. If it had been shot that way which you mentioned, there'd still be people calling it to be shot the way it is now.

Guest
Billoughsby's picture
Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

which hasn't?

Guest
alexander_bickov's picture

Great work

alexander_bickov
Activity Score 3281
samanfani's picture

Dear Richard this ad and the previous version is not about the person, but it's about the concept of saving
which leads u to the UBank, just don't stick to this "person idea" too much, I think its working good as an ad.

samanfani
Activity Score 102
Creative Director
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