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Cathy

Campaign
Agency Network: 
Published/Aired: 
December 2013

Also From This Campaign 3

Description

Film advertisement created by RTC, United States for Tysabri, within the category: Pharmaceutical.

Advertising Agency: RTC/Washington, USA
Production Company: Uber Content/Hollywood, USA
Executive Creative Director: John Reid
Creative Director: Trevor Sloan
Art Director: Jeff Abelson
Copywriters: Jenni Walsh, Alex Verdaguer
Director / Editor: Eliot Rausch
Executive Producers: Preston Lee, Steve Wi
Director of Photography: Ed Davis
Composer: Adam Taylor
Editors: Nathaniel Calnin, Chris Calnin
Producer: Karen Fazekas
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morse's picture

I don't understand what this advertises.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Perkptar's picture

It’s quite emotional like all DTC but not all that clear if worsening disability is due to drug therapy or patient’s attitude, or both, I’ll bet you’ll say.

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

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