Joy of Books

Agency Network: 
Published/Aired: 
January 2012

Description

Film advertisement created by Lowe, Canada for Type Books, within the category: Media.

Caption

There's nothing quite like a real book

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Highest Rated

Mammoths-Not-Dead's picture

very touching as for me! maybe because I'm one of that type of weirds that adore real books - nothing will replace for me a pleasure of reading a real paper book in the evening sitting in a chair with a cup of something hot and yammie )

Mammoths-Not-Dead
Activity Score 414
Hadrons's picture

There were a few seconds & a few elements that were good, the rest falls under" artsy".
Too bad they lost the momentum of delivering the message, they sign up for: "There's nothing quite like a real book"

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

_tj_'s picture

I want to like this, because I like the message. I'm not resisting the e-book movement, but it just hasn't won me over. I do like the tactile feel of a real book. This ad is fun to watch. I get some warm fuzzies. I'm awed by the work that must have gone into it.

But I have to admit: there's nothing here that sells books.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

Temple's picture

Books are dying. They will still be around in 50 years time, but in a limited, "collector's" positioning. Much as I like the stop motion and the very moving sound design in this, I see no real insight into the book vs ebook battle. I love books, and I have always loved the fact that you can smell a new book, but you cannot smell a kindle. But, were I a kindle convert, I wouldn't go back to books after seeing this.

Temple
Activity Score 11339
Creative Director
Mammoths-Not-Dead's picture

very touching as for me! maybe because I'm one of that type of weirds that adore real books - nothing will replace for me a pleasure of reading a real paper book in the evening sitting in a chair with a cup of something hot and yammie )

Mammoths-Not-Dead
Activity Score 414
andylefty's picture

Nice reflection on the charm of a book. Could be even better.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

This took many months to pull off.

kleenex
Activity Score 58777
Web Designer/Developer
shortleif's picture

Should've spent as much time on creating a story, as they did on execution.

shortleif
Activity Score 201
Copywriter at Hyper Island
chihonghoac's picture
chihonghoac
Activity Score 2
Marketing Manager
graphikamaal's picture

Nice execution, pleasant music, but not sure if the message is loud & clear.

graphikamaal
Activity Score 111
Eddie Morgan's picture

Overall I liked it and thought it was well done. Kind of agree with the comment about creating a better storyline. Still, I liked it.

Eddie Morgan
Activity Score 46
Creative Director
Eight's picture

Long spot, great photography.

Eight
Activity Score 146
Production Manager
froncho's picture

Me enganchó en un principio pero luego me dí cuenta que lo que realmente me gustó fue el diseño sonoro. Bien musicalizado.

froncho
Activity Score 3
Creative Director
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