Jogo Bendito

Agency Network: 
December 2013


Film advertisement created by Y&R, Argentina for TyC Sports, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Argentina
Executive Creative Directors: Martín Mercado, Darío Rial, Diego Tuya, Martín Goldberg
Creatives: Nicolás Massimino, Nicolás Ochoa
General Account Director: Eugenia Slosse
Account Executive: Victoria Rossetti
Executive Agency Producer: Luis Pompeo
Agency Producer: Agustín Borgognoni
Editing: Guillermo Paz, Maximiliano Scheggia
Post Production: Daocho Gabriel Mongardi
Sound: Twins
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Highest Rated

kleenex's picture

not bad.

Activity Score 58777
Web Designer/Developer
Perkptar's picture

Bien jalado, Francisco. Para atrás ni para coger impulso. Well done, chicos.

Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.

Mr. The Bear's picture

My first thought "this is so wrong" but I actually like it......

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

italobarbiero's picture

I actually felt the same. And at the end, being an argentine like the Pope, I know he approves of this 100%. What I may not agree with is that TyC Sports makes a lot of money with this. I hope they ask the Pope to what cause or charity he would like to contribute with some of the revenues TyC will receive from this ad.

Activity Score 18
Graphic Designer
kleenex's picture

not bad.

Activity Score 58777
Web Designer/Developer
ironman1979's picture

Gold on the Cannes category: best use of Pope's speech

Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

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