Nick gets fired

Agency Network: 
April 2015


Film advertisement created by BBDO, United States for Twix, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Peter Alsante, Andre Massis
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Art Producer: Betsy Jablow
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal
Account Directors: Lisa Piliguian, Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Celebrity Talent Acquisition: The Marketing Arm
Production Company: O Positive, LLC
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Line Producer: Ken Licata
Editing Company: No 6
Executive Producer: Corina Dennison
Editor: Jason Macdonald / Martin Schoeller Studio
Photographer: Martin Schoeller
Producer: Lisa Hooper
Retoucher: Jim Lewis
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Highest Rated

kleenex's picture


Activity Score 58777
Web Designer/Developer
halaby87's picture

Not bad

Activity Score 10512
Other at Health Communications Egypt |


kleenex's picture


Activity Score 58777
Web Designer/Developer
damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

rjaureg1's picture

I think this ad is ok. It is good but; definitely, not one of the best that I’ve seen. This commercial is transmitting the message that the brand always try to share with its consumers. However, I consider that the technique that this commercial is using is boring and that will not call the consumers’ attention. The guy that talks in the commercial is lack of enthusiasm. I think the company wants to be seen as a formal commercial so people can take the topic of the ad as a serious topic. I believe that using the short video of a person talking by phone as a natural scene works to increase the credibility of the product. I would suggest changing the commercial to a different one that approaches consumers in a more fun and excited way. The number of times the brand shows its name is good and enough to be remembered by frequent consumers and new consumers.

Activity Score 26
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