In Case of Emergency

Agency Network: 
Published/Aired: 
February 2020

Description

For the first time, America’s favorite cookie bar is combining with one of America’s favorite flavors for the brand’s biggest variant launch yet—new Twix Cookies & Creme. To celebrate the Cookies & Creme bar’s national rollout, TWIX is going back to the factory where it all began

Film advertisement created by BBDO, United States for Twix, within the category: Confectionery, Snacks.

Advertising Agency: BBDO NY, USA
Chief Creative Officer - BBDO Worldwide: David Lubars
Chief Creative Officer - BBDO New York: Greg Hahn
Creative Director: Eli Terry
Creative Director: Jessica Coulter
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Copywriter: Larissa Magera
Art Director: Morgan Hoff
Art Director: Tanner Thompson
EVP, Director of Integrated Production: David Rolfe
EVP, Group Executive Producer: Amy Wertheimer
Producer: Michael Woodall
Producer: Mike Ritchie
Music Producer: Julia Millison
Business Manager: Paul Cisco
CEO & President, BBDO New York: Kirsten Flanik
EVP, Senior Account Director: Lisa Piliguian
VP, Account Director: Tani Corbacho
Account Manager: Michelle Ostbye
Account Executive: Jacob Plastina
Chief Marketing Officer - BBDO Worldwide: Crystal Rix
SVP, Group Director, Behavioral Planning: Annemarie Norris
Group Planning Director: Christina Stoddard
Comms Planning Director: Brian Brydon
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