Fight For What's Right

Agency Network: 
November 2021


Why is TVS RAIDER DESTROYING its own bike???

Because they want to make a point.

1 crime against women reported every 3 minutes...NOT OKAY
2 women being sexually assaulted every hour...NOT OKAY
1 married woman beaten to death every hour...NOT OKAY

This is the alarming situation that TVS Raider is trying to tackle with its latest video.

You have a role to play here too. If you flinch, wince or grimace watching this video, share it to spread awareness and help stop violence against women!

Film advertisement created by IPG, India for TVS Raider and TVS Motor Company, within the category: Automotive.

Advertising Agency: Kinnect, Mumbai, India
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