To promote the core range of Tuborg brands, Danish Brewery Tuborg has launched a nationwide beer lottery. The center of the show is a special built lottery machine, with ice cold beer cans in stead of lottery balls. To walk away with the cash prize you need a lottery ticket with the right combination of 6 beers. Every Tuborg sold in the campaign period gives access to a ticket. The draw is hosted by an original Tuborg draft horse, commented by legendary Danish sports commentator Svend Gehrs and airs on prime time tv every Friday in May.
Film advertisement created by Wibroe, Denmark for Tuborg, within the category: Alcoholic Drinks.
Chief Creative Officer: Henrik Juul
Group Creative Directors: Rasmus Petersen, Lasse Hinke
Executive Producer: Tina Guldmann
Group Account Director: Christian Grosen Andersen
Film production: Uitchiscratch
Executive Producer: Jacob Salling
Production House: Wonderland