Are you pushing the sausage?

September 2019


The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages. We follow Mads through a range of different drinking (sausage) situations and the continuous pressure from his friends to consume more and more sausages. When Mads has finally had it with the pressure and takes a stand against his friends, he fails miserably as the peer pressure overwhelms him. The call to action in the end says: “Are you pushing the sausage?". Urging young people to stop peer pressuring each other into drinking more alcohol.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for TrygFonden, within the category: Public Interest, NGO.

Log in to post comments
Phillhb's picture

Brilliant work - i like the weird confusion about the sausage created which gets you to watch the rest of it.

Activity Score 377
Featured Content

Latest Collections