September 2018


Tryg in Danish means “safe”, but many Tryg Insurance customers don’t know that by choosing Tryg, they’re actually supporting hundreds of projects around Denmark that help make people feel safe. One of these projects is giving teddy bears to hospitalized children. So to tell people of this fact, we decided to give hospitalized Tryg costumers a little, fluffy surprise.

Film advertisement created by Robert/Boisen & Like-minded, Denmark for Tryg, within the category: Finance.

Advertising Agency: Robert/Boisen & Like-minded, Copenhagen, Denmark
Strategist: Søren Christensen
Creative Director: Michael Robert
Creatives: Christoffer Boas, Klara Vilshammer
Account Manager: Therese Vilstrup
Film Production: Gobsmack Productions
Producer: Christina Bostofte Erritzøe
Director: Janus Metz
Editors: Per Sandholt, Carla Luffe
Composer: Uno Helmersson
Sound Design: Bjørn Vidø / Freezone
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kleenex's picture

not a bad idea.

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