Towards Zero - There's no one someone won't miss

Agency Network: 
Published/Aired: 
August 2015

Description

Film advertisement created by BBDO, Australia for Transport Accident Commission, within the category: Public Interest, NGO.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Director: Stephen de Wolf
Art Director: Luke Thompson
Copywriter: Jim Robbins
Planner: Matt Pearce
Agency Producer: Emma Johnson
Director: Jonathan Kneebone / The Glue Society
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Highest Rated

CrackerJackFlash's picture

That'll do well on the award circuit.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

damnson's picture

Odd idea, but it works I guess.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

It might work, but for me it does not work so great.

kleenex
Activity Score 58777
Web Designer/Developer
CrackerJackFlash's picture

That'll do well on the award circuit.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

That guy from the office's picture

What kind of fucking answer is 70?!?! "I wouldn't mind if 70 people died." Lord almighty...

That guy from t...
Activity Score 266
Copywriter at Freelance
blackmetal's picture

For me this is a bad directed and executed film. Due to all the cuts&inserts, this film feels artificial and staged. What remains is a rocksolid idea with false emotions (fake whipe of tear). But hey, who am I, most viewers will probably fall for it!

blackmetal
Activity Score 163
Producer/Director at Amsterdam |

Rock on!

halaby87's picture

I would say one and see who they keep

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

SmAsh's picture

Not so flippant when its your family involved huh? Nice.

SmAsh
Activity Score 683
ATV
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