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Belly Flop

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Film advertisement created by Carmichael Lynch, United States for Trane, within the category: Electronics, Technology.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Group Creative Director / Copywriter: Sheldon Clay
Associate Creative Director / Art Director: Jeff Terwilliger
Associate Creative Director / Copywriter: Conn Newton
Director of Integrated Production: Joe Grundhoefer
Content Producer: Jon Mielke
Director of Business Affairs: Vicki Oachs
Senior Principal: Maria Reitan
Account Leader: Andrew Pautz
Account Leader: Anne Flavin
Production Company: Bandito Brothers
Executive Producer: Suzanne Hargrove
Director: Mouse McCoy
Producer: Leonardo Veras
Director of Photography: Shane Hurlbut
Editorial: Butcher Edit
Editor: Dave Henegar
Executive Producer: Rob Van
Online / VFX: Drive Thru
Executive Producer: Beth Wilson
VFX Artist / Online Editor: Derek Johnson
CO3: Color
Colorist: David Hussey
The Motion Picture Company: VFX for "Nature's Wrath" only
Executive Producer: Justin Brukman
VFX Artist: Kelly Bruce
Record / Mix: BWN
Producer: Annie Holoein
Mixer: Carl White
Sound Design: Lime Studios
Executive Producer: Jessica Locke
Sound Designer: Joel Waters
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Highest Rated

kalpesh78's picture

pointless commercials.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kalpesh78's picture

pointless commercials.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Milan Solanki's picture

no strategy

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
killazol1's picture

what?

killazol1
Activity Score 354
kleenex's picture

pointless set of ads and we all know the the product would not survive a bus crash.

kleenex
Activity Score 58645
Web Designer/Developer
ivan's picture

I think they are trying to show that you have to have a crashing bus to stop it working.

ivan
Creative Director at Ads of the World
chuckieT's picture

They don't show you either way if it is working or not, which leaves it too open to interpretation.

chuckieT
Activity Score 680
Creative
chuckieT's picture

They don't even show that the product has survived the accident.

chuckieT
Activity Score 680
Creative
youngilvy's picture

Not bad. but it would be better insert a product cut in the dust.

youngilvy
Activity Score 142
Creative Director
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