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Boss

Campaign
Agency Network: 
Published/Aired: 
August 2011

Also From This Campaign 4

Description

Film advertisement created by DCS, Brazil for Tramontina, within the category: House, Garden.

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kleenex's picture

HUH!?!?!?!?!

I am just not seeing the first part of the ad go with the second part at all.

kleenex
Activity Score 58657
Web Designer/Developer
Galo's picture

It is a great campaign, but I'm affraid this does not work in english. The missuderstandment here is caused by an idiomatic expression from Brazil wich means "to abruptly interrupt someone else's talking, leading the conversation to a quick end".
The word for this, in portuguese, spells the same as the verb "to cut". And translating it literally made it confusing. Such a shame, beacuse they are actually very good, with a nice insight.

Galo
Activity Score 446
Copywriter
Butterflea's picture

could work if they used "sharp" as link between the two parts

Butterflea
Activity Score 40
Copywriter
love neck's picture

nice brazil

love neck
Activity Score 50
Ron Burgundy's picture

nice one

Ron Burgundy
Activity Score 1630
Art Director at Southern California
ybaris's picture

'Bıçak gibi keser' anlıyorum ben bundan ve anladığım kadarıyla güzel.

ybaris
Activity Score 25
Copywriter at İstanbul
sergeo_syd's picture

That's pretty good! I mean it feels right...

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Glut's picture

very weak series!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

I got it fine. Can't understand why you wouldn't. It's just not funny enough.

dean viii
Activity Score 1686
Creative Director
Temple's picture

So, it's a wordplay commercial. OK, but not really appropriate for international creativity forums.

Temple
Activity Score 11341
Creative Director
N17's picture

+1

N17
Activity Score 475
Creative Director
Hadrons's picture

agreeing with Temple

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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