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Traffic Accident Is Not Fantasy

Agency Network: 
Published/Aired: 
February 2019

Description

Carnival is the scene of mixtures that do not work too well. Colombina, Pierrot and Harlequin are a fine example, as well as alcohol and driving, speeding and carelessness, as well as recklessness and the disuse of traffic safety equipment. In this case Carnival passes and the fantasy of accident can stay forever, along with the physical and / or mental scars and sequels. The DETRAN - MS campaign explores this rich carnivalesque universe and takes advantage of the typical atmosphere of a carnival ball, where a fantasy contest takes place, to alert drivers of vehicles, that there are different levels of hangover and psychological, is the worst of them.

Advertising Agency: Novo Engenho, Brazil

Creative Director: Julio Diniz

Art Director: Julio Diniz

Copywriter: Marco Cardoso

Photography Direction: Giuliano Gondin

Direction: Leo Coutinho

Production Company: CJR
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