From props to media buy, every single element of this Toyota Yaris ad is french. The spot, created by The&Partnership France, offers examples of "very French" behavior, but what's really innovative about the campaign is that the location, the set, the props, the actors and the crew are all French. More than 60 French brands collaborated in this film and more than 100 people worked on it. Thank to that, It’s the first ever TV ad to be granted the ‘Origine France Garantie.'"
Film advertisement created by The&Partnership, France for Toyota, within the category: Automotive.
Client Lead: Franck Agnel
Creative Director: Arnaud Labille
Strategy: Sophie Ekwe-Bell
Art Director: Olivier Britsch
Copywriter: Victor Boyer
Account Manager: Nora Dumitrescu
Agency TV Producer: Veronica Lachenal
TV Producer: Olivier Mordacq
Producer: Dominique Esmenard
Production Director: Jonathan Vienot
Director: Benjamin Bouhana
Photography Director: Pierre Cottereau