Where Is My Mind?

Agency Network: 
January 2018

Also From This Campaign 2


The Corolla spot is part of a larger campaign, "Save Yourself, From Yourself", where Toyota's standard advanced safety features help combat human nature. "Where is My Mind" uses visually arresting oversized props to demonstrate how Toyota Safety Sense can keep you safe even when your mind starts to wander.

Film advertisement created by 22squared, United States for Toyota, within the category: Automotive.

Advertising Agency: 22squared, Atlanta, USA
Executive Creative Director: Kevin Botfeld
Creative Director: Matthew Zaifert, Curt Mueller
Associate Creative Directors: Jason Roberts, Francisco Vargas
Producer: Karen Urqhart
Director of Creative Operations: Amanda Ferber
Group Account Director: Julie Winner
Management Supervisor: Katie Bollock
Photographer (DP): Adam Arkapaw
Production Company: Rattling Stick
Director: Pontus & Ole / Traktor
Producers: Richard Ulfvengren / Traktor, Jeff Shupe / Rattling Stick
Editorial Company: PS260
Editor: JJ Lask
Producer: Zarina Mak
Audio Record / Mix / Sound Design: Rob Fielack / Plush
Color: Tim Godsall / CO3 NY
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kleenex's picture

I like this more than the other spot.

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