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Prius goes plural

Agency Network: 
Published/Aired: 
January 2011

Description

Poll: http://www.toyota.com/upcoming-vehicles/prius-family/

Toyota is adding new members to its Prius family. There’s been a growing debate among Prius owners over the last decade about the correct plural name for Prius. To answer that question, Toyota is launching a new grammatically focused marketing campaign to give consumers the ability to vote and determine the official plural of Prius.

Film advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, USA
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Highest Rated

zouz's picture

wonderful

zouz
Activity Score 47
Art Director at Nextage Brussels
zouz's picture

wonderful

zouz
Activity Score 47
Art Director at Nextage Brussels
thedesignaddict's picture

Fantastic idea.

I am surprised they don't allow people to vote (ie. click) on their preference of "Pri_" at the end of the YouTube video. It's an added layer to ask people to go the Toyota website to vote. Many people won't bother - like me. I would have voted if the YouTube vote was an option. Well, anyway...

thedesignaddict
Activity Score 5403
Art Director at Freelance
ivan's picture

They do. I just voted. Prii is winning by far so far. I like it too.

ivan
Activity Score 14
Creative Director at Ads of the World
mdb1974's picture

Nice.

mdb1974
Activity Score 411
Art Director
Ron Burgundy's picture

that was soo awesome, i want nine of them now

Ron Burgundy
Activity Score 1630
Art Director at Southern California
mmackinven's picture

Haha cool song! Wonder how long that took to write...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Sdb's picture

Something new about this!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Temple's picture

Nice way to start the day, good spots today Ivan!

Temple
Activity Score 11341
Creative Director
Brainsoup's picture

wonderful, original but simple I love it :) Art direction is cool too

Brainsoup
Activity Score 110
Copywriter
javoespinoza's picture

i like its. muy simple y muy bueno

javoespinoza
Activity Score 118
Copywriter
Glut's picture

Funny, straight to the point! and well executed

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

What's the strategic message? What's the reason for buying? Because it's plural would be odd?

dean viii
Activity Score 1686
Creative Director
MindDigger's picture

they sell the brand here not the car. building emotional bond with customer by letting choose the answer to a question too often not answered,

fantasticowonderlightfull idea

MindDigger
Activity Score 91
Ron Burgundy's picture

completely on the money, I thought that was obvious too but "Haters gonna hate!"

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Ordozgoiti's picture

I love it.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
Ordozgoiti's picture

And MindDigger is absolutely right.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
bobafett's picture

cute

bobafett
Activity Score 2322
Chief Creative Officer
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