Ninja Kitty

Agency Network: 
Published/Aired: 
November 2008

Description

Film advertisement created by Publicis, Australia for Toyota, within the category: Automotive.

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Digital Creative Director: Joel Thomson
Creatives: Grant McAloon, Michael Spirkovski
Account Services: Amanda Wheeler, Damien Pashby
Strategic Planner: Ian Cassidy
TV Production: Jasmin Ferguson, Penny Brown
Digital Creative: Clint Nielsen
Lead Developer: Hugh Campbell
Digital Producer: Julia Prior
Print & Outdoor: Alison Dunlop, Oscar Birken
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Highest Rated

blue_pencil's picture

its a cat eat cat world out there.

blue_pencil
Activity Score 30
Guest commenter's picture

mental, but i kinda like it!

Guest commenter
minimaloid's picture

hahaha oh wow! great!

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
LessTalkMoreMock's picture

Does this remind anyone else of the Harvey Nichols print ads?
There is something I like about it too. Now if they could only combine cats and parkour...

LessTalkMoreMock
Activity Score 104
Copywriter at Advertising/Design |

Critical Intent Adblog

miko1aj's picture

No. It reminds of Levis' campaign with people miceheads. Bold New Breed. rememer it? It was directed by mr. Michel Gondry.

miko1aj
Activity Score 3082
Guest commenter's picture

Thats terrible!!!!
Bad bad bad
FOr those who thik the campaign is great - Do you drive corolla?

Guest commenter
cperry's picture

I was waiting for a really strong payoff for such a cool story but i was left hanging....whats up with these?

cperry
Activity Score 280
Guest's picture

story is on their website. It's an animated version however.
www.corolla.com.au

Guest
Guest commenter's picture

what?

Guest commenter
Roger Daly's picture

I am... you wish... that is Australian! :)

Roger Daly
Activity Score 355
Guest commenter's picture

What does the ad have to do with the product? Very nice short film with a 5 sec product demo. But completely unrelated.

Guest commenter
Bull's Eye's picture

Cute, weird and thrilling...

Bull's Eye
dshott's picture

Dunno about thrilling, but yes this ad will certainly get people talking about it, plus it's great if your target market are robbers.

I'm quite fond of the music too

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Crisp One's picture

in a fight between Hubert http://adsoftheworld.com/media/tv/whiskas_according_to_hubert and Toyota's Ninja Kitty, who do you think would win?

Crisp One
Activity Score 2005
Other at New York
SandMan69's picture

Cool short film with no relation to the product.

Go work in the movie or tv if that's what you want to do. Ads need to advertise a product, not show how small and deformed a penis you have.

Cool effects, but just not a good ad.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Looks like someone has deformed penis envy.

Guest
SandMan69's picture

Sounds like you have at least two of the three major forms of retardation.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

krautland's picture

funny shit.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Jet Propulsion Lab's picture

0:38 - 0:42
One of the funniest moments in film I've ever seen!
Can't stop watching it again and again...

Jet Propulsion Lab
Activity Score 10679
Copywriter
BlackMikel's picture

Something is missing, good efects.

BlackMikel
Activity Score 34
Publis
joelapompe's picture

These days cat heads are so overused, check this :
http://www.joelapompe.net/2008/11/11/people-with-cat-heads-chat-chat-c...
What do you think?

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4025
kurtberengeiger's picture

I say let the dogs loose.

kurtberengeiger
Activity Score 7357
Copywriter
Whitefang's picture

"Hey lets do something cool and out there"
"Yeah lets, that would be cool."
"I know, cats with human bodies."
"Far out, what are you smoking dude? love it!!"
"Ok, done, what shall we do it for?"
"Dunno, a car or some shit."
"Wicked yeah. Game of guitar hero?"
"Bring it dude."

Whitefang
Activity Score 509
Guest commenter's picture

Cadbury Gorilla has changed advertising.

Guest commenter
Whitefang's picture

Agreed. But it linked back to the product with 'a glass and a half of joy'. This has no link, just a line tacked on to a 'wacky' film. Gorilla was great, this ain't.

Whitefang
Activity Score 509
Guest commenter's picture

I think I kinda get it: action on a smaller scale. If that's the case then I think it's pretty nice. I dunno about the line "Packed with a lil action". That makes the message a lil confusing. I think because the ad is so twisted they coulda just said something like, um, action on a smaller scale. But I can definitely see people talking about it at work. I can't wait for someone to make a spoof of it.

Guest commenter
Crisp One's picture

OK, besides the message maybe being confused by the consumer... this ad is purely entertainment value, people will remember it regardless.

Crisp One
Activity Score 2005
Other at New York
blue_pencil's picture

its a cat eat cat world out there.

blue_pencil
Activity Score 30
Wyvie's picture

This made me laugh - particularly the bit near the end with the cats mesmirised by the swinging light.

But then, I waste a great deal of my time looking at lolcats, so I find cats to be amusing by default anyway.

It doesn't necessarily say much about the product, but it does get people talking, and that's half the battle, isn't it? And it does convey the "packed with a lil action" line. Hey, buy this car and you too can perform a heist on an illegal sardine ring. Lols!

Wyvie
Activity Score 76
Guest commenter's picture
Guest commenter
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