Also From This Campaign 5
Description
Film advertisement created by Saatchi & Saatchi, France for Toyota, within the category: Automotive.
Executive Creative Director: Anne-Cécile Tauleigne
Creative Director: Jason Romeyko
Art Director: Vincent Berard
Copywriter: Rafael Genu
Digital: Actiplay
Director: Simon Willows
Production: Nose
WAM TV Production: Benjamin Besnainou
Highest Rated
I think it works great!
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I think it works great!
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This is a great ad. I smiled and laughed, and that's all it matters to Toyota brand.
quite lovely - as a dad of a nice little princess i can tell - it works for me
Good ad, save the end. "My Dad My Hero" line by the daughter is extraneous. If you didn't get the msg by then, you weren't going to get it at all. It just undercuts what is been achieved to that point, since it's trite.
¡Simpática historia! Ojalá les sirva para vender más automóviles.
Andrés Téllez V.
consumo|sentido
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