My Dad, My Hero

Campaign
Agency Network: 
Published/Aired: 
August 2013

Also From This Campaign 5

Description

Film advertisement created by Saatchi & Saatchi, France for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi + Duke
, France
Executive Creative Director: Anne-Cécile Tauleigne
Creative Director: Jason Romeyko
Art Director: Vincent Berard
Copywriter: Rafael Genu
Digital: Actiplay
Director: Simon Willows
Production: Nose
WAM TV Production: Benjamin Besnainou
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Highest Rated

morse's picture

I think it works great!

morse
Activity Score 17897
Art Director |

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kleenex's picture

What a Crappy ad for a Verso

kleenex
Activity Score 57557
Web Designer/Developer
morse's picture

I think it works great!

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

aeroxy's picture

This is a great ad. I smiled and laughed, and that's all it matters to Toyota brand.

aeroxy
Activity Score 87
Creative Director at Parsons The New School For Design
Mammoths-Not-Dead's picture

quite lovely - as a dad of a nice little princess i can tell - it works for me

Mammoths-Not-Dead
Activity Score 376
mobyzero's picture

Beautiful payoff, works!

mobyzero
Activity Score 23
StrategySteve's picture

Good ad, save the end. "My Dad My Hero" line by the daughter is extraneous. If you didn't get the msg by then, you weren't going to get it at all. It just undercuts what is been achieved to that point, since it's trite.

StrategySteve
Activity Score 2
Marketing Manager
Perkptar's picture

¡Simpática historia! Ojalá les sirva para vender más automóviles.

Perkptar
Activity Score 388
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

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