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More City. Less Fuel

Agency Network: 
Published/Aired: 
May 2012

Description

Toyota Canada launches new Prius c in an unexpected way. Prius c has a message for the world: finally, a hybrid can be cool. Made for an urban environment, this premium sub-compact offers all the benefits of a hybrid - like low emissions, and amazing fuel economy - in a vehicle that expresses a youthful spirit and modern style. The "Best of Both Worlds" idea demonstrates both of these benefits in a way that's never been done before. We've created two animated videos - one that focuses on innovation and environmental impact, the other on the youthful, modern, and cool aspects of the Prius c. Each video tells its unique story and can be played independently. But the videos can also be played together, where they join and interact to create a third "combined" video, demonstrating that Prius c really delivers more than you ever expected.

Website: http://www.priusc.ca

Film advertisement created by Saatchi & Saatchi, Canada for Toyota, within the category: Automotive.

Less Fuel: http://www.youtube.com/watch?v=xo1EO8sWi9Y
More City: http://www.youtube.com/watch?v=oLPk4qqPrLs
Advertising Agency: http://www.saatchi.ca/">Saatchi & Saatchi, Canada
Executive Creative Directors: Brian Sheppard, Helen Pak
Art Director: Lena Lee
Copywriter: Kelly Finnamore
Agency Interactive Producer: Caroline Wrinch
Website Development: Sajak and Farki, Paul Bazay, Dayle Wasylenka, Jenny Chan
Digital Producer: Lily-Ann Lee
Digital Production / Executive Producer: Amy Miranda / Lunch
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Design Central's picture

Good. but not promising.

Design Central
Activity Score 364
kleenex's picture

I agree.

kleenex
Activity Score 58657
Web Designer/Developer
dean viii's picture

Sorry, I just threw up in my mouth.

dean viii
Activity Score 1686
Creative Director
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