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Human Fireworks

Agency Network: 
Published/Aired: 
April 2010

Description

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Eron Broughton
Copywriter: Steve May
Producer: John Lamble
Director: Steve Rogers
TV Producer: Georgina Wilson
Additional credits: Song Zu, Animal Logic
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Highest Rated

Guest's picture

Good fun, leaves me feeling good at the end. So I'd say solid effort.

Guest
Guest's picture

Police have confirmed that a man has been arrested for reckless driving, killing around 100 condom wearing adults.

Guest
velle's picture

ahaaha....

velle
Activity Score 1550
Copywriter
Guest's picture

juan cabral should be happy, nice!

Guest
LeeHarvey's picture

Silly commercial but MAN do I dig Hall & Oates 'You make my dreams come true'. Must be getting old...

LeeHarvey
Activity Score 3045
Creative Director
Reality Check's picture

Enjoyable but not exhilarating, engaging but not hypnotic.

Reality Check
Activity Score 2549
Guest's picture

Good fun, leaves me feeling good at the end. So I'd say solid effort.

Guest
sirvan's picture

Cute, and interesting . But too long.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Shouldn't the driver be a little happy?

Guest
Guest's picture

Hip and new... i think i would get sick of the circus every time I'd put the car in drive....

Guest
alexander_bickov's picture

Fun

alexander_bickov
Activity Score 3281
Guest's picture

As good as anything I have seen in my 30 years of viewing/loving advertising.

Guest
dthlb72's picture

one thing about japanese, is that they prefer simple nonsense yet artful and old songs for their ad. I got one which they (client) gave us a song first before we even start thinking of the creative.... :P

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

I heard the song in 500 days of Summer, they've done it so much better than this

Guest
velle's picture

the ad is kind of silly, but it's so full of feel-good. amazing.

velle
Activity Score 1550
Copywriter
Hiperion's picture

boring

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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