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Campaign
Agency Network: 
Published/Aired: 
June 2018

Also From This Campaign 3

Description

Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.

Film advertisement created by The&Partnership, Italy for Toyota, within the category: Automotive.

Advertising Agency: The&Partnership, Rome, Italy
Creative Director: Fabrizio Caperna
Senior Copywriters: Roberto Ottolino, Luca Scarponi
Senior Art Directors: Giambattista Menna, Eugenio Chiapparelli
Junior Art Director: Sara Madeo
Planning Director: Erwin Corio Flores
Business Director: Cristiano Casassa Mont
Account Director: Marco Marinucci
Account Supervisor: Paola Giordo
Project Manager: Federica Pasculli
Agency Producer: Ella Elliott
Production Company: Mercurio Cinematografica
Executive Producer: Luca Fanfani
Producer: Jessica Ferguson
Assistant Producer: Francesca Passalia
Film Director: David Holm
DoP: Justin Henning
Editor: Stuart Greenwald
Colourist: Orash
VFX / 3D Production: Bluepill
Post-Producer:Roberta Caimi
Sound Designer: Guido Smider
Photographer: Markus Wendler
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