2018 Camry Safer Bike

Agency Network: 
April 2018


2squared, one of the leading national independent advertising agencies, is collaborating with Southeast Toyota Distributors and New York-based Priority Bicycles to help make the shared roads safer for drivers and cyclists. 22squared concepted and developed a one-of-a-kind, high-tech, working bicycle prototype which re-imagined safety features for cyclists -- all inspired by technology found on Toyota’s new 2018 Camry.

Film advertisement created by 22 Squared, United States for Toyota, within the category: Automotive.

Advertising Agency: 22squared, USA
EVP, Chief Creative Officer: John Stapleton
SVP, Executive Creative Director: Kevin Botfeld
VP, Creative Directors: Mitch Segall, Eric Burke
Senior Digital Art Director: Stephen Bridges
Producer (SVP, Director of Integrated Production): Matt Silliman
EVP, Director of Creative Operations: Amanda Ferber
Group Account Director: Julie Winner
Account Supervisor: Christina Kendall
Account Executive: Kelsey Ann Williams
Director: Jay Buim
Creative Director: Falk Eumann
Tech Director: Sun Komen
Executive Producer: Adrianne McCurrach
Producer: Alexis Celic
Editorial Company: Captain and the Fox
Editor: Moss Levenson
Composer: Ben Rosen
Audio Record / Mix: Bare Knuckles
Sound Engineer: Chris Basta / C1
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