Because we still have a long way to go

Agency Network: 
February 2020


Léa and Alexe are best friends. Nothing could come between them, not even Alexe’s battle with cancer. That’s because, in spite of the difficulties and the devastating recurrences, they are not giving up hope thanks to people like Léa’s father, who has dedicated himself to the cause by riding a bicycle year-round in support of the Tour CIBC Charles-Bruneau.

Film advertisement created by CRI, Canada for Tour CIBC, within the categories: Health, Public Interest, NGO.

Advertising Agency: CRI, Montreal, Canada
Film Director: Cristina Martins
Director Of Photography: Mathieu Elie
Production Company: Kazak Images | Content
Executive director: Benoît Hogue
Producer: Érika Bellehumeur
Editor: Paul Jutras
Postproduction: Post-Moderne
Assistant Creative Director: Mounir Fadlou
Copywriter: Sébastien Tougas
Account Manager: Noémie Duchesne
Senior Team Lead: Christine Blondeau
Original Music: Jean-Michel Blais / Roses
Sound design and mix: Karl De Serres
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