North Over Everything

September 2017


The Toronto Raptors have some of the best, and loudest, fans in the NBA. The team has built a core that grows stronger every year. Despite four years of back to back playoff appearances, doubt creeps in. Fans and analysts second guess our achievements and question if we can win a championship.

North Over Everything was designed to help fight the doubt; to push our fans to push our team, no matter what.

We The North is who we are. North Over Everything is the choice we asked fans to make. Will you put Toronto Raptors Basketball over everything?

Sports Company: Maple Leaf Sports + Entertainment
Creative Director: Kevin Mones
Art Directors: Louis Cohen, Garnet Armstrong
Senior Motion Designer: Kevin Briones
Production Artist: Mike Kavouris
Copywriter: Mandip Salh
Producer: Mark Vallena
Production Manager: Eric Sguigna
Account Executive: Maddison Roberts
Printer (Packaging): Shawn Irvine
Sr. Director, Content & Creative: Marketing
Sr. Director, Media and Creative Production: Caroline Wright
Sr. Director, Marketing: Jerry Ferguson
VP, Marketing: Shannon Hosford
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