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A toonie is all it takes to fill a hungry tummy

Agency Network: 
Published/Aired: 
January 2014

Description

Grocery stores all across Ontario and Atlantic Canada will be asking shoppers to donate a toonie at checkout to provide breakfast for a hungry child in their community starting February 6th as part of their Toonies for Tummies program. To support Toonies for Tummies, creative agency Capital C has launched an integrated campaign to give people a compelling reason to donate and a way to track their donation. The campaign includes print, in-store, a microsite, social media and an online video.

Film advertisement created by Capital C, Canada for Toonies For Tummies, within the category: Public Interest, NGO.

Advertising Agency: Capital C, Canada
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kleenex's picture

not bad,

kleenex
Activity Score 58742
Web Designer/Developer
kleenex's picture

not bad,

kleenex
Activity Score 58742
Web Designer/Developer
Bogott's picture

Idea is good, but everything seems a bit squeezed.

Bogott
Activity Score 244
Marino advertising group
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