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Published/Aired: 
December 2009

Description

The Mill’s CG team has recently completed the eye catching visual effects in the latest Activision commercial for the skateboard game Tony Hawk ‘Ride’. Directed by Stylewar and produced by Smuggler this ad from agency Droga5 cleverly demonstrates how you can rail grind, kick flip and air walk from the comfort of your living room.

Film advertisement created by Droga5, United States for Tony Hawk, within the category: Gaming.

Advertising Agency: Droga5, USA
Creatives: Ted Royer, Kenny Kim, Scott Bell, Tim Gordon
Producer: Sally-Ann Dale, Cheri Anderson
Production Company: Smuggler
Director: Stylewar
DP: Phillipe Le Sourd
Producer: Kathy Rhodes
Editing Company: General Editorial
Editor: Noah Herzog
Post Production: The Mill / Los Angeles
EP / Producer: Sue Troyan / Asher Edwards
Lead Flame: Billy Higgins
Assist: Mike Plescia, Gavin Camp, Christel Hazard
Lead CG: John Leonti
CG: Matt Longwell, Paul McMenamin, Tom O’Neil
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Highest Rated

Marlus Lau's picture

hey this is cool!!!

well done!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
morse's picture

This can be done for real with a ceiling mounted projector. It would be awesome!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture

Nice... I like It!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Marlus Lau's picture

hey this is cool!!!

well done!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

I want one of these in my house!!!!!

silvi
Activity Score 4172
Copywriter
Brain-Art's picture

I could die in peace with one of those

Brain-Art
Activity Score 1101
Graphic Designer
alexander_bickov's picture

Nice! Something new

alexander_bickov
Activity Score 3281
jackmancer2017's picture

Don't buy this game it's crap. If you don't believe me read some reviews!

This ad though, shows the miracle of advertising =) Crap game doesn't mean it looks bad, or won't sell.

jackmancer2017
rockfive's picture

I want to it

rockfive
Activity Score 44
Graphic Designer
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