Behind the scenes of Master Yoda's voice recording for TomTom GPS

Agency Network: 
July 2010


Film advertisement created by Pool, Netherlands for TomTom, within the category: Electronics, Technology.


Watch Master Yoda during the recording of his GPS voice for TomTom. No one was more confused than we were. Must you keep left, of left you keep must?

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Directors: Hesling Reijdinga, Erwin Kleinjan
Art Directors: Nick Schonfeld, Hesling Reidinga, Maarten Versteege
Copywriter / Script: Nick Schonfeld
Post Production: The Ambassadors
Sound: The Ambassadors
Account: Matthijs Horsman
Design: Maarten Versteege, Sib Hibma
D.O.P: Daan Nieuwenhuis
Producer: Emelie van Wensen, Michel de Goede (Czar)
Director: Willem Gerritsen
RTV: Matthijs Horsman
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ivan's picture
Creative Director at Ads of the World
Huub's picture

Lol you must

Activity Score 248
Art Director at Willem De Kooning Academie
Huub's picture

* Marked as Spam *

Activity Score 248
Art Director at Willem De Kooning Academie
pez's picture

Great this is!

Activity Score 1804
Creative Director
Guest's picture

Funny, but makes you think maybe you might not want this voice option for your Tom Tom. However, it makes you remember Tom Tom, so that's a plus.

CommandZ's picture

Hmmpf, like it I do.

Activity Score 2515
Creative Director
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