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Behind the scenes of Darth Vader's voice recording for TomTom GPS

Campaign
Agency Network: 
Published/Aired: 
May 2010

Also From This Campaign 2

Description

Watch Lord Vader during the recording of his GPS voice for TomTom. Many buttons died to bring us this information. The viral promotes the first of four new voices for your TomTom GPS, the other three being Yoda, C3PO and Hans Solo.

Film advertisement created by Pool, Netherlands for TomTom, within the category: Electronics, Technology.

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands
Creative Directors: Hesling Reijdinga, Erwin Kleinjan
Art Directors: Nick Schonfeld, Hesling Reidinga, Maarten Versteege
Copywriter: Nick Schonfeld
Post Production: The Ambassadors
Sound: The Ambassadors
Account: Matthijs Horsman
Design: Maarten Versteege, Sib Hibma
D.O.P: Daan Nieuwenhuis
Producer: Emelie van Wensen, Michel de Goede (Czar)
Director: Willem Gerritsen
RTV: Matthijs Horsman
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picopalqlea's picture

LOL!!!!! this is awesome....

picopalqlea
Activity Score 999
atb2005's picture

This gimmicky approach - using famous voices - is so old now. If the spot wasn't (mildly) funny, I'd have given it 4 stars. Nothing really out of the ordinary here. Starwars fans would love it.

atb2005
Activity Score 13557
nspad's picture

The product is what is gimmicky, not the ad. Remember that in your critique.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
atb2005's picture

Yes indeed. That said, I still don't find anything special about this ad.

atb2005
Activity Score 13557
nspad's picture

The product is what is gimmicky, not the ad. Remember that in your critique.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Carlos Garcia's picture

AWESOME! Then again, anything with Vader on it is AWESOME!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

sloppy4's picture

never knew you could get voices on GPS.
cool stuff.

sloppy4
Activity Score 1492
Rafael Steffen's picture

this is awesome... serious, amazing.

Rafael Steffen
Activity Score 61
CLK Propaganda
gonzalocaravia's picture

jajajajajajaj AMAZING jajaja

gonzalocaravia
Activity Score 18
Universidad Católica del Uruuay |

--
http://gonzalocaravia.wordpress.com/

pindaro's picture

niiiiiiiceeeeee.... a little too long but definitely awesome.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Olafski001's picture

the commercial is a bit long and boring
but i want dath vader on my gps!!!!

Olafski001
Activity Score 1193
Copywriter |
kalpesh78's picture

Its hilarious.... I wish it was longer..

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

transfuse's picture

that's fun.

transfuse
Activity Score 28
Copywriter
alexander_bickov's picture

LOL

alexander_bickov
Activity Score 3281
c's picture

tooooooooo long and
boooooooooooooring

c
Activity Score 35
Art Director
jeff.emmanuel's picture

lol nice!

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Viranica's picture

this is fully entertaining.

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
capywriter's picture

'Luke, I'm your co-driver!'

It was selected as 'Today's finest ad' on Pièce de Pub du Jour some days ago.

capywriter
Activity Score 5512
Copywriter at Freelance
peterwbauman's picture

fun

peterwbauman
Activity Score 107
Copywriter at Athens, GA
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