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Winter Collection 2010

Agency Network: 
Published/Aired: 
October 2009

Description

The global swine flu pandemic serves as an unlikely yet effective backdrop to this latest TV spot for clothing brand TNT, created by BBR Saatchi & Saatchi Tel Aviv. The ad casts enfants terribles duo Alice Dellal and Josh Beech as the world's sole survivors in this post-apocalyptic, 'what if' scenario. The commercial ends with the tagline, 'Winter 2010?'

Film advertisement created by Saatchi & Saatchi, Israel for TNT, within the category: Fashion.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Amarel Shoshani
Copywriter: Ran Tzalach
Account director: Yael Ron
Account supervisor: Sigal Tzur
Planning director: Libby Katz
Senior planner: Shani Goldberg
Planner: Moran Raphaeli
VP production: Dorit Gvili
Production company: Gustavo
Director: Ranny Carmeli
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Highest Rated

morse's picture

It's surely an unexpected way to sell jeans. Swine flu pandemic survivors? How did the creative team arrive to this idea?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

It's surely an unexpected way to sell jeans. Swine flu pandemic survivors? How did the creative team arrive to this idea?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

hah, the end says "Winter 2010", nice to know our future.

jackmancer2017
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
mgriff21's picture

Wow .. I've said it plenty of times before, but fashion advertising has NO direction. So will face masks be included in the new Winter line? I don't understand what they're trying to say.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

michdec's picture

It has an explanation.. but I still don't get it

michdec
Activity Score 440
the_lizard_king's picture

What? Seriously? i mean ok with the swine flu thing... but do u mean to sell stuff in spite being on the verge of extinction?

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Temple's picture

Unfathomably bad.

Temple
Activity Score 11341
Creative Director
Guest's picture

IT IS VERY INTERSTING.......

Guest
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